Philosophy of Recruiting in Network Marketing
“PEOPLE DON’T CARE HOW MUCH YOU KNOW, UNTIL THEY KNOW HOW
MUCH YOU CARE .
The next skill you have to learn is recruiting. Recruiting
requires learning.
1 .How to be a great inviter. Being a good inviter involves caring about
how your product or offer benefits others based on what they need and want, and
NOT based on what you need and want. It means listening 90% and talking 10% so you can find out the other person's "WHY?" You already know YOURS!
2 .Learning how to give two types of presentations, formal
and informal. This is no where near as
hard as it sounds. In the beginning, as
you learn and take baby steps, your wonderful sponsor should do this for you so
you can see how it’s done, learn what to do and say, and lose the fear factor,
as you gain a comfort level in communicating with folks.
3. Following up. When you start a new life in networking or
introduce someone new, you have to take care of them, like the parent of a
child. You don’t start a new life and abandon it. You start a new life and
nourish it and protect it, help it to grow and mature. This can be accomplished also by having systems in place to guide them.
Nourishment is ideas, information etc. Protection is helping
to defend your new life against encroachment. There are going to be outside
voices that will try and talk them out of
it. You’ve got to be both mother and father in the art of recruiting. This is where the "village" mentality can also be extremely useful.
We call it being a sponsor.
Being a sponsor is like being a bridge, helping someone from
darkness to light, from skeptic to faithful, from not knowing to knowing, from
no confidence in themselves to confidence. You are the bridge that helps
people, from the shadows to the sunlight. It is one of the most exciting
positions to occupy in the network marketing industry. You help people to cross
from discouragement into recognition. Being this bridge is what this recruiting
magic is all about.
You’ve got the answers they have been looking for. You see
something in them before they can see it in themselves. You assure them that it
is possible to be more than they are. Therefore they can earn more than they
do. They can have more than they possess. This is one of the greatest arts in
the world. And here is what is exciting about this art – it pays big money.
Now you are operating a principle first taught in the Bible.
John Kennedy taught it in his inaugural speech. Zig Ziglar taught it in
‘Secrets to Wealth’. This secret to wealth and fortune that was first taught in
the Bible is this.
The question was
asked to the Master Teacher “How can we achieve great wealth, great influence,
great power, great recognition, great self- esteem?” Here was His formula for achieving personal
greatness.
He said, “Find a way
to serve the many. For service to many leads to greatness.
” Some people are
interested. Some people are not interested. For those that are – SERVICE TO
MANY LEADS TO GREATNESS. Jim Rohn
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